What if you could go back in time? If you could only go back a few minutes before making a mistake, how much could it change your future?
Devil’s Time is an hourglass with powers from the underworld that allows you to go back 5 minutes in time to change your destiny just by turning it 180° and selling your soul to the devil with each use. It comes in a nice presentation of a robust and not very transportable box so that every time you use it, you carry the heavy weight of your conscience.
Being produced and manufactured by Satan himself, one would expect Devil's Time to have a dark and gothic visual language. However, the brightest minds of the underworld developed a package full of visual stimuli, with vibrant and oversaturated colors, resembling the appearance of a children's toy, in order to connect with people's childhood subconscious and thus, reach the masses.
2022
STUDENT CONCEPT FOR ELISAVA MASTER IN PACKAGING DESIGN
ART DIRECTION: BELÉN DÍAZ GUERRA
DESIGN: BELÉN DÍAZ GUERRA
ILLUSTRATION: BELÉN DÍAZ GUERRA
PHOTOGRAPHY: DANIELA BARRIO DE MENDOZA
